skip to primary navigation skip to content
 

 

You are not currently logged in

SPRI library catalogue

View a record

Please note: You are viewing the legacy database of the Scott Polar Research Institute Library catalogue. It is no longer being updated, so does not reliably reflect our current library holdings.

Please search for material in iDiscover for up-to-date information about the library collection.


Record #187357:

Santa Claus, place branding and competition / C. Michael Hall.

Title: Santa Claus, place branding and competition / C. Michael Hall.
Author(s): Hall, C. Michael.
Date: 2008.
In: Fennia. (2008.), Vol. 186(1) (2008)
Abstract: Examines Santa Claus in relation to place branding and provides international examples where Santa is integrated into branding strategies in order to construct regional advantage, particularly with respect to attracting tourists. Such strategies are seen as significant for peripheral areas which otherwise do not have place-branding resources available to urban areas.
Notes:

Fennia. Vol. 186(1) :59-65 (2008).

In special issue Tourism and change in northern geographies.

Keywords: 796.51.7 -- Tourism.
Q -- Land use, planning and recreation.
(*3) -- Arctic regions.
(*56) -- Finland.
(*561) -- Finnish Lapland.
SPRI record no.: 187357

MARCXML

LDR 01173naa#a2200000#a#4500
001 SPRI-187357
005 20221001185818.0
007 ta
008 221001s2008####xx####|##|###|0||#0|eng#d
035 ## ‡aSPRI-187357
040 ## ‡aUkCU-P‡beng‡eaacr
100 1# ‡aHall, C. Michael.
245 10 ‡aSanta Claus, place branding and competition /‡cC. Michael Hall.
260 ## ‡a[S.l.] :‡b[s.n.],‡c2008.
300 ## ‡ap. 59-65.
500 ## ‡aFennia. Vol. 186(1) :59-65 (2008).
500 ## ‡aIn special issue Tourism and change in northern geographies.
520 3# ‡aExamines Santa Claus in relation to place branding and provides international examples where Santa is integrated into branding strategies in order to construct regional advantage, particularly with respect to attracting tourists. Such strategies are seen as significant for peripheral areas which otherwise do not have place-branding resources available to urban areas.
650 07 ‡a796.51.7 -- Tourism.‡2udc
650 07 ‡aQ -- Land use, planning and recreation.‡2local
651 #7 ‡a(*3) -- Arctic regions.‡2udc
651 #7 ‡a(*56) -- Finland.‡2udc
651 #7 ‡a(*561) -- Finnish Lapland.‡2udc
773 0# ‡7nnas ‡tFennia. ‡gVol. 186(1) (2008) ‡wSPRI-5375
916 ## ‡a2009/08/11 -- JW
917 ## ‡aUnenhanced record from Muscat, imported 2019
948 3# ‡a20221001 ‡bJW